What is Environmental Communication?

Maybe some of you are asking what is Envi Comm, because even me was having a hard time to figure out what it really means. So here it is.

Environmental communication is communication about environmental affairs. As an activity/phenomenon, environmental communication is all of the diverse forms of interpersonal, group, public, organizational, and mediated communication that make up the social discussion/debate about environmental issues and problems, and our relationship to non-human nature. Loosely speaking, we can refer to that discussion/debate about environmental issues and problems as "environmental discourse." And, we can refer to the even broader social discussion about Nature as the discourse of Nature. Environmental communication manifests as the discourse of Nature and its subset, the environmental discourse. From billboards to Twitter to Facebook to Time magazine to Current TV to your local public hearing to scientific reports, environmental communication is everywhere.

Basically, it is not only about environmental issues, but it also talks about how a group, individual, and our society will deal in nature by giving a reasonable and logical way of responding to its problem.